Adoption of Electronic Cash Payment among Students: A Case Study of Siem Reap Build Bright University

Narith POR; Chanminea SAY; Socheat MOV

doi:10.58421/misro.v3i1.171

DOI:

https://doi.org/10.58421/misro.v3i1.171

Authors

Narith POR Build Bright University https://orcid.org/0000-0003-0735-4509
Chanminea SAY Build Bright University https://orcid.org/0009-0006-8501-4875
Socheat MOV The University of Cambodia https://orcid.org/0009-0003-7256-573X

Keywords:

Adoption, electronic cash, Payment, Students, Build Bright University

Abstract

This research aimed to assess students' awareness and adoption of electronic cash and analyze the factors influencing their attitudes towards this payment method. The study was conducted in Siem Reap province, Cambodia, with 211 students from Build Bright University. Findings indicated that the majority of respondents had knowledge and understanding of electronic cash, highlighting a positive level of familiarity. Convenience and ease of use influenced students' adoption of electronic cash. Students valued the seamless experience, quick transactions offered by electronic cash, and prioritizing security and privacy. Technological appeal and innovation also played a crucial role in shaping students' preferences. Trust in the payment system and perceived benefits such as rewards and discounts were influential factors.

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